Once described as 'the Yorkshire lass with curls to die for', Sher kick started her online presence on YouTube showcasing DIY protective styles for natural type 4 hair; with the aim to teach others to love their kinks & coils.

Having the ability to plait her own hair since high school Sher took to the internet to share her expertise, product review and general chit chats with her followers. From product recommendations to making the perfect products for your hair saw the launch and rebrand of Sher Naturel.


Through the wonders of e-commerce Sher Naturel was launched in 2020. The online store was created to stock the ideal products for the natural hair community, with the addition of a few statement T-shirt (because you can never have enough Tees).

Sher Naturel Loving Natural Hair From Mi Born